Brand Manager – Hummingbird & Jed’s Coffee

At JDE we Reignite the Amazing by being the voice of the consumer and building brands that kiwi’s love. The recent establishment of a dedicated  innovation team means the brand manager roles are focussed on strategy & insights and building brand plans that deliver communication and commercial objectives.

We’re looking for an experienced Brand Manager to join our Marketing team in Auckland, representing 2 local coffee icons, Hummingbird and Jed’s Coffee.

You will be based in our East Tamaki office alongside our supportive and experienced Marketing team. This role is a great senior opportunity to work with well-known brands taking a hands on ownership role and creating real impact.

In the role you will be responsible for:

• Strategic Planning & Execution - Develop and implement the annual brand plan, ensuring alignment with business objectives and market dynamics. Own and maintain brand compass documents, adapting them for local relevance as needed.
• Campaign & Creative Management – Lead creative development and work with agencies to deliver ATL campaigns and manage BTL activity such as sampling, sponsorships, charity partners, promotions and trade shows as required.
• Digital Strategy – Define and execute the digital strategy, including managing our social content calendars and social agency, and supporting e-commerce with campaign support. Track and report on digital campaign performance ensuring continuous optimization.
• Stakeholder Engagement – Liaise with local and global stakeholders to ensure brand consistency and strategic alignment.
• Data-Driven Decision Making – Utilize data sources to inform strategy and optimize execution.
• Innovation & Product Development - Partner with the Innovation team to set brand innovation agendas, lead artwork, and drive launch support for new product initiatives.